A frequently asked questions (FAQ) page is an important part of an eCommerce website and should be implemented by firms establishing the platform, one expert has stated.
Writing for Ecommerce-Guide, published on Internet.com, Vangie Beal noted this part of the site should be given as much dedication as items like shopping carts or homepages.
This, she explained, is because it is a significant customer service tool that helps consumers avoid having to call or email the company in question to find an answer to a query.
"The benefit for the site owner is that a well-written FAQ can cut down on the amount of time you spend in email or on the phone answering those common questions," Ms Beal explained.
In addition, the specialist advised individuals should use a table of contents, group questions together logically, be precise, avoid a list of too many questions, use bulletpoints for instructions and concentrate on support, rather than marketing.
This follows news clothes retailer Zara has moved into eCommerce by launching a new website for customers in the UK, Germany, France, Portugal and Spain.