Multi-channel integration is to remain a popular facility for those involved in eCommerce, one expert has predicted.
Writing for InternetRetailing, vice-president and head of retail consulting and technology at Capgemini Chris Webster explained the process offers firms the chance to provide a customer experience that is "seamless and consistent".
In addition, he stated certain retailers rely on such technology as it supplies them with an opportunity to share product, order and customer data.
The specialist noted: "This technology will also be essential for creating knowledge management systems for customer queries, as well as for enabling shared applications across the retail business to improve agility."
Mr Webster went on to observe how important a number of others aspects of eCommerce will become essential to retailers over the next couple of years, including mobile opportunities, social networking and cross-border trading.
His remarks follow predictions from Chinese vice-minister of commerce Jiang Yaoping, who told China Daily he expects to see a significant eCommerce boost in the country in the near future.