mCommerce should be implemented by companies once they have a clear idea of who their mobile customer is, one industry commentator has suggested.
In an article for Internet Retailer, Bill Siwicki noted with the holiday season just around the corner, firms are now having to increasingly develop marketing and selling strategies and decide where mobile fits in with their plans.
According to the writer, Forrester Research analyst Patti Freeman Evans explained at a panel discussion at the Mobile Marketing Summit in New York those making use of the technology need to keep it simple during the early stages.
She stated: "This year you have to learn who your mobile customer is, what devices they are using and how they are behaving," before adding this will help people learn how to both set and execute a mobile strategy.
The Mobile Marketing Summit took place on September 2nd at the National Museum of the American Indian.