Firms implementing an mCommerce strategy need to make sure they spend sufficient time developing websites that are interesting and relevant, one industry professional has stated.
Speaking to Internet Retailer, director of eCommerce at Ocean Properties Loren Gray explained it can be easy for people to launch mobile commerce at speed if the platform is not too complex and has the facility to be put into a template format.
However, he noted the majority of the time should go towards "building a mobile commerce site that delivers an experience that's personal and relevant to the end user".
In addition, the specialist said it is equally important to try and create a "lasting buzz" surrounding mCommerce.
"Creating mobile commerce quickly and efficiently is only one part of the equation," Mr Gray observed.
Ocean Properties is one of the largest privately-held franchise hotel operators in the US, with a directory that includes the Hilton Albuquerque and the Hollywood Beach Marriott.