Portaltech Reply are thrilled to announce that the L.K.Bennett website won an award for ‘Re-design/re-launch of the year’ at the IMRG eCommerce awards for excellence. Against stiff competition, L.K.Bennett were awarded eventual joint winners with M&S, from a judging panel who said they could not split the winners. Kate Smyth, Director of eCommerce for L.K.Bennett and Rachel Wilkinson, Head of Brand & Retail at Portaltech Reply collected the award at the glittering ceremony.
Portaltech Reply won the pitch to re-platform, integrate and implement L.K.Bennett’s website in October ‘09. Due to ambitious timelines, this project was implemented on QuickLive, Portaltech Reply’s rapid multi channel platform, built on hybris. Portaltech Reply worked closely with multiple 3rd party providers including 10CMS for Interactive merchandising and Pod1 for design, to integrate and execute the website in a challenging time frame of only 12 weeks. The new website re launched at the end of January 2010 and has since gone on to exceed all expectations: Net sales increased by 103% YOY in the first 5 weeks, conversion increased by 100% and the customer usability and experience has substantially improved.
Kate Smyth Director of eCommerce at L.K.Bennett said:
“The timelines for this project were exceptionally tight, so it took absolute commitment from all the teams involved to produce the final high quality site. The response has been incredible from the increases we’ve seen in trading to the feedback from our customers. As an eCommerce team, we have been really thrilled with how straight forward the platform is to use and we are really benefiting from the management we now have over our online presence.”
To organise a demonstration of Portaltech Reply’s QuickLive commerce platform, contact: Mark Adams: mark.adams@portaltech.co.uk Telephone: 0207 4010980
